Channels
- TODO: list the channels we use (paid, social, email, affiliates, …) and who owns each.
Campaigns
- TODO: describe how campaigns are planned, briefed, scheduled, and signed off.
Brand & assets
- TODO: where brand guidelines, logos, and creative assets live, and how to request them.
Metrics & reporting
- TODO: the KPIs we track, where dashboards live, and the reporting cadence.